Leadership Conference Publishes Persona Development as Best Practice Presented by Leadership Speaker Jeofrey Bean at the International Leadership Association ILA 2017

Leadership Conference Publishes Persona Development as Best Practice Presented by Leadership Speaker Jeofrey Bean at the International Leadership Association (ILA) 2017

I am pleased to share with you that the method of Persona development and use for leadership decision making which I teach and apply for clients has been recognized as a best practice of business leadership during turbulent times by the International Leadership Association (ILA).

After being reviewed by a refereed journal and the ILA board committee “Navigating the Successful Use of Personas in Turbulent Times” was published as a short paper and then presented live in a round table format at the International Leadership Association’s Annual Conference in Brussel’s Belgium.

Here is the link to the complete program of leadership speakers and leadership presentations
Navigating the Successful Use of Personas in Turbulent Times (on page 74) – Business Leadership