Hidden Reasons for the Success of Apple, Amazon and Starbucks Revealed in New Book The Customer Experience Revolution

SAN DIEGO–(BUSINESS WIRE April 18, 2012)–Authors Jeofrey Bean and Sean Van Tyne went behind the scenes to discover the true drivers of Apple’s success go well beyond the sales of the iPhone, iPad tablet and Apple TV. Bean and Van Tyne detail their findings about Apple, the world’s most valuable company, and other successful companies in their new book, The Customer Experience Revolution – How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, published by Brigantine Media.

Bean and Van Tyne’s insightful stories, based on live interviews and in-depth research, reveal why and how flourishing large and small companies outpace their competition through successful adoption of customer experience principles.

This new book details the critical management decisions and best practices that take place at companies dubbed “experience makers,” including industry leaders such as Apple, Amazon, Starbucks, BMW’s Mini Cooper, Netflix, Square, and LPL Financial. These experience makers purposely determine and deliver extraordinary customer experiences that are profitable and hard to duplicate, prospering despite economic downturns and competitive threats. “Delivering extraordinary customer experiences is becoming more and more important,” according to J.D. Power & Associates. “We know from the data that people will pay for it.”

According to Larry Tesler, a former Apple and Amazon executive alongside Steve Jobs and Jeff Bezos, “Companies that delight their customers outperform their peers. This book tells us why and how they do it in industries as diverse as retailing, smartphone, food service and driver education.”

Authors Bean and Van Tyne launched The Customer Experience Revolution recently with a keynote presentation at the J.D. Power & Associates conference honoring customer experience leaders.

Additionally, World Vision International requested the first seminar based on the book, opening their “Customer Focus” learning week. The international Internet seminar was hosted from Johannesburg, South Africa, with over twelve countries throughout Africa and the Middle East participating.

The Customer Experience Revolution is available from Amazon, including the Kindle version (English), in France, Italy, Germany and the UK, at Barnes & Noble and for Apple computers and iPad®. For volume purchases please contact the publisher, Brigantine Media, at www.cxrevolution.com or 802-751-8802. To schedule a speaking or seminar engagement with the authors, please visit www.delmarresearch.com or call 858-776-6384.

See additional coverage of the new customer experience leadership book The Customer Experience Revolution on the following web sites and in these publications