Increasing the certainty of your marketing and customer experience decisions
Articles
The Customer Experience Advantage – Pragmatic Differentiation and Increased Revenues in a Tough Economy
October 2009 I Biznik
Author: Jeofrey Bean
Pure Digital Technologies sorted out the wants of customers in the video camcorder market, mastered the new voice of the customer and the market. Now Sony is copying them and Cisco owns them. How did they do that?
Reducing Uncertainty and Increasing the Success of Communication and Promotional Decisions
May 2009 I Biznik
Author: Jeofrey Bean
There has never been a better time to be practical about reducing the uncertainty and increasing the return from your promotional decisions. What do you measure to determine communication effectiveness and how can you increase its value to the prospect?
Beyond SEO: driving customer attraction, retention, and top-line growth
September 2008 | The Pragmatic Marketer, Volume 6, Issue 4
Author: Jeofrey Bean and Sean Van Tyne
Does your website speak to your customers and fulfill your business objectives?
In this article, Jeof partners with Sean Van Tyne to address the critical steps businesses should take to make their websites more compelling to their target audiences. They share a step-by step process that connects market intelligence to the user experience for website visitors; how business objectives provide the measure of the user experience design; and how to exceed the needs of the customer to deliver simple, elegant solutions that are a joy to experience.
Three Uncommon Steps to Assure Your Web Site is an Asset, Not an Accessory
April 2007 | Carlsbad Business Journal
Author: Jeofrey Bean
Small and medium sized businesses frequently want an evaluation of their web site. They want and need to know how it compares to the competition. Most of them will be getting this assessment from the business development viewpoint for the first time.
Ten Important Business Development Options to Overcome Challenges and Accelerate Business
September 2006 | Carlsbad Business Journal
Author: Jeofrey Bean
In any business it is important to define business development option(s), what challenges it should solve or business parts it should accelerate. Professionals who utilize select business development options generally lower their risk and cost. Their options are less demanding and provide an earlier return on investment.
Business Development Options may be the Key to Boosting Your Business
July 2006 | Carlsbad Business Journal
Author: Jeofrey Bean
Ask seven people what business development is and you are likely to wind up with seven different answers. Working with small and medium sized clients has shown that companies’ definition of business development is usually based on the situation(s) they are presently in. This includes making a new sale, investing in advertising or offering a new product or service. Also, a lot of small and medium sized businesses believe that business development options or programs are only for large companies. This is not so.
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Related Pages
The Customer Experience Revolution
How Companies like Apple, Amazon and Starbucks have changed business forever
By Jeofrey Bean and Sean Van Tyne
“Van Tyne and Bean explore case studies of some of
today’s most successful companies. As they look at
their business, marketing and product design, it
becomes clear that the secret to success it to put
the entire organization behind creating an excellent
customer experience at every point. The book is full
of both cautionary tales and inspirational stories.”
–Whitney Quesenbery, author of Storytelling
for User Experience and Global UX