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The elements for asset generation
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Resources are the elements for asset generation. Del Mar Research & Consulting believes that people are the key resources for achieving the next level of marketing and business development. Certainly there are preferred legacy references, new business works, exciting technologies and innovative web sites for information exchange and resource discovery. These must be combined with experienced people, proven processes and focused action to be realized as positive asset generation - profitable growth.
Del Mar Research & Consulting looks forward to meeting new clients and continuing an exchange of experience and resources that is critical to obtaining the results we want to achieve. This is what makes doing what we do so energizing!
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–Del Mar Research & Consulting
Select Publications:
Strategic Marketing, David M. Cravens and Nigel F. Piercy
The latest in strategic marketing from and academic and case study standpoint. A reference and college course instruction book.
Inside The Tornado, Geoffrey Moore
Here are some of the best and proven constructs and approaches to markets for the innovative.
Marketing Mistakes, Robert Hartley
Out of print and worth pursuing. This is an interesting read that includes going-to-market post mortems and slip-ups to be avoided.
Strategy + Business, Booz Allen Hamilton quarterly publication
A compilation of authors addressing contemporary business strategy issues makes for useful reading while complete issue quality varies from good to excellent each quarter.
Select Internet Links:
Central Intelligence Agency resource will be of interest to those looking at international markets including: demographics, lifecycle, literacy, geographies, economics, natural resources, environmental issues, communications, transportation, military resources and more.
www.cia.gov/cia/publications/factbook
CMP's publication VAR Business is a very good input for understanding the strategy and technology trends for solution providers and technology integrators in the value-added-reseller distribution channel.
www.varbusiness.com
Bookfinder.com is an open marketplace for publications online and is very useful in locating special publications.
www.bookfinder.com
The Top 100 Brands from Business Week, based on Interbrand Corp.'s information, is an excellent index of brand equity, changing brand valuations and comparisons. Although there are many large companies in The Top 100 Brands, the index has been part of a portfolio of inputs that small and medium companies use in making brand development decisions.
www.businessweek.com/pdfs/2004/0431_brands.pdf
The Census Bureau serves as the leading source of quality public domain data about the U.S. people and economy, thus it is a very important resource.
www.census.gov
Start Up Journal is the Wall Street Journal for entrepreneurs and early stage companies. Interesting case studies, important startup journal reports along with the headlines make for a valued resource of resources.
www.startupjournal.com
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